Jameson Williams has not replicated the manufacturing from his breakout 2024 marketing campaign with the Detroit Lions.
After recording over 1,000 receiving yards final season, the extensive receiver has seen his output decline considerably via the primary half of 2025.
His numbers replicate a noticeable drop in involvement inside the offense.
Offensive coordinator John Morton addressed the state of affairs publicly and accepted duty for Williams’ underwhelming begin to the season.
“I failed him, that’s what I informed him. ‘I wouldn’t have faulted you in the event you’re pissed at me.’ He works too arduous,” Morton mentioned of Williams.
John Morton on Jamo to date: “I failed him, that’s what I informed him. ‘I wouldn’t have faulted you in the event you’re pissed at me.’ He works too arduous.”
“No sweat,” mentioned Jamo.
Morton: “I’ve to be inventive, I’ve to enter the archives to attempt to get these guys open higher.”
— Will Burchfield (@burchie_kid) October 30, 2025
Morton is in his first season calling performs for Detroit after taking on the position from Ben Johnson.
He has indicated his intention to extend Williams’ involvement shifting ahead by designing performs that higher make the most of the receiver’s pace and explosiveness downfield.
Williams posted 58 receptions for 1,001 yards and 7 touchdowns throughout the 2024 common season below Johnson’s course.
He added one other landing within the playoffs as his manufacturing continued to rise over his first three years within the league.
That upward trajectory has stalled this season.
By seven video games, Williams has caught simply 17 passes for 289 yards and two touchdowns.
His present tempo would depart him with fewer than half the receiving yards he amassed final season.
Whether or not defensive changes or scheme limitations are the first issue stays unclear.
The remainder of Detroit’s receiving group has absorbed the targets which may have gone to Williams.
Amon-Ra St. Brown leads the NFL with seven landing receptions and stays the first possibility within the passing assault.
Tight finish Sam LaPorta and working again Jahmyr Gibbs have additionally recorded extra receptions than Williams, demonstrating the depth out there throughout the Lions’ offensive roster.
Now that Morton’s admitted he “failed” Williams, the highlight shifts.
Followers shall be watching carefully to see if that confession results in motion.
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